Erin Quintana, a 15-year employee and chief client officer of IPG’s media agency UM, was appointed as the organization’s new CEO for the United States. Quintana takes over for Joe DiMiero, who was named U.S. CEO in January 2022 but had a difficult term characterised by client losses, dubious management practices, and the departure of senior executives.
DiMiero has taken a leave of absence, according to a spokesman who did not provide further details. Internal sources claimed that DiMiero had not been seen in weeks at meetings when he was supposed to be present. The press announcement on December 8th, announcing Quintana’s ascension to CEO, omitted his name.
Following a piece on client losses and management exits earlier this week, Digiday reached out to internal sources who confirmed that DiMiero has overseen at least three waves of layoffs in 2023. According to one of those sources, DiMiero was responsible for Nationwide and Zillow’s client losses.
According to other accounts, he managed a covert leadership group from his base in Dallas. One insider added, “He’s been ineffective and has no presence.” This insider also claimed earlier this week that DiMiero would be leaving soon.
According to two sources, DiMiero finally crossed paths with Eileen Kiernan, worldwide CEO of Mediabrands, which is the parent company of UM along with Mediahub, Initiative, and Magna. Sources familiar with DiMiero’s onboarding in 2022 claim that Kiernan had hired him. For remark, Kiernan was not accessible.
On the other hand, some of these sources praised Quintana for her solid clientele. She will answer to Andrea Suarez, the worldwide CEO of UM, who was named to the position after Sasha Savic abruptly left earlier this summer.
Quintana was formerly in charge of account management overall, and she is known for spearheading the bid that secured UM the worldwide General Mills contract. She was previously the global client lead and evp for Johnson & Johnson and American Express, among other accounts.